Blue Blazer Cocktail Delivery

Design Challenge

Blue Blazer is a cocktail delivery app that brings freshly mixed beverages to one’s doorstep. Sadly, fictitious. The goal of this project was to create a design that would reinforce responsible drinking and to discourage any late night liquor runs. A design that would be easy to navigate—even for the severely inebriated. For some, holding a phone, let alone managing an app can be difficult while intoxicated, so the emphasis was to create a clear and functional design.

Solution

One approach to design is to find the history of a subject. I chose graphics that could represent the era when cocktail delivery first took place. Believe it or not, dated back to the 18th century! The content is created in a clear layout for easy and quick navigation.